Purely Orient

by Ajmal Perfumes

Ajmal Perfumes, one of the leading names in Arabian perfumery in the Gulf and India, went on to develop a series of perfumes catering primarily to a European market. 

The perfumes used Arabian notes but subdued, as they are not used to the strong smells of oudh, amber, musk and so on.

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The brief was to develop images for their brochures that could also be used in marketing communication. We opted to use key ingredients from each scent layer out in an artistic and modern manner to appeal to the specified target audience.